Astuteo website screenshot

Tell us a bit about your company and what it does

I’m a graphic designer and web developer based in Madison, Wisconsin in the USA. I’m the founder of Astuteo, a small design studio specialising in compelling visuals and user-friendly websites.

We produce work for up-and-comers and leading brands alike, including:

  • American Family Insurance
  • Marshall Erdman
  • Saint-Gobain
  • Shoutlet
  • TDS Telecom
  • the University of Wisconsin.

What do use Sitebeam for?

I use Sitebeam as both a sales tool and for building better websites.

Not only can I show a new client where the strengths and weaknesses exist within their own site, I can also determine why their top competitors are doing better.

As projects near completion, Sitebeam also provides me with objective data I can use for quality assurance and showcasing results.

I have yet to meet a business leader that doesn’t love metrics and actionable data.

How do you benefit from using Sitebeam?

My initial presentations are more impressive, my customers are more confident, and Astuteo wins more contracts.

Client confidence also translates into a smoother development process. Trust is a helluva thing.

From a quality standpoint, I’m also able to deliver more meticulously considered websites in less time. It’s your proverbial win-win-win-win-win situation.

How long have you been using Sitebeam for?

I picked up Sitebeam in early 2010 when a client enquired about how best to measure the improvements we were making to their website. It was a good project, so I figured it was worth the investment for those particular metrics alone.

Once it was in my arsenal, however, it wasn’t long before I started recognising new ways to leverage the information – needs assessment, competitive analysis, quality control, etc.

It’s nifty, to say the least.

How do you think it compares to similar tools?

I’ve used similar tools before, but none were as focused as Silktide when it comes to putting their tool to work and helping me drive my business.

That said, I’m the type of person who will visit a restaurant for the first time and if I thoroughly enjoy what I order, will stick with it forever.

Strange I know, but when something kicks ass, I run with it.

What do you think are Sitebeam’s key strengths?

The Silktide team is incredibly accommodating with regard to customer service and user feedback.

On a personal level, they rock.

On the technical side, reports are easily shareable in both web and print formats, the user interface is well-designed and easy for clients to navigate, and the overall toolset is rock solid and constantly improving.

If Sitebeam has a weakness, it’s the fact that I’d like to keep this secret to myself.

Matt Everson
Astuteo LLC