Track and compare your Facebook presence
Why is it important?
- Facebook is the most visited website in the world. Over 1 billion people use Facebook each month, and this figure is growing.
- Creating an effective Facebook page gives a website a free marketing channel to build up a following, and communicate with their followers.
- Facebook makes it easier for your organisation to be promoted through word of mouth.
How is it measured?
Sitebeam checks the Facebook address(es) specified for the website. If the website links to its Facebook page, Sitebeam should find it automatically.
The Facebook web address is checked and classified as one of the following:
- A Facebook page
- A Facebook group
- A Facebook profile.
Only Facebook pages are appropriate for the vast majority of websites so they receive a higher score than groups or profiles.