Check how up-to-date any website is

Screenshot of Sitebeam's freshness test

Why is it important?

Fresh content has a marked, positive effect on search engine optimisation and user experience for most websites. Conversely, a stale website can actively deter users.

  • Seeing a website that is clearly out of date¬†projects a negative impression of the website and its brand.
  • Competitive SEO generally requires content to be added on a regular basis, both to expand the amount of content at a steady rate and to stay current with recent developments.
  • Users are engaged by content that is new. In particular, fresh content is more likely to be shared socially and flourish virally.

How is it measured?

Sitebeam reads the content for each page and searches for indications of when it was created, and what dates it talks about. Essentially it does what a human being does when looking at a website.

The resulting ‘perceived age’ is illustrated on a graph by this test. This graph indicates when changes in this website were perceived to have occurred, such as fresh news articles.