Track and compare any Twitter accounts
Why is it important?
Twitter is one of the most prominent social networks and one of the most effective means of delivering social traffic to a website.
Not every website requires a Twitter account, but most should at least consider one.
How is it measured?
Each website is analysed to see if it has a Twitter account linked to from its homepage. Each account is then awarded an “influence” score from 0 to 10.
The Influence score is based on the number of followers the account has, and the number of people that it has followed to obtain these. Whilst a high following generally makes an account more influential, some people cheat by following huge numbers of other Twitter users, trying to encourage them to follow them back. This spammy behaviour is frowned upon and will lower the Influence score shown here.